The primer craze which has hit the cosmetic world has given rise to so many innovative products such as primers that promise to correct dark spots, hydrate the skin, illuminate sallow skin tone; the list is endless. Nivea aren’t one to miss out on the party and have launched their own hybrid formula of a primer and moisturiser in one, the ‘Express Hydration Primer’. Available in two versions, one for normal skin and one for dry sensitive skin, I chose the latter as I suffer from both these problems. With high expectations for Nivea’s answer to the primer revolution, I was pleased with the bargain £4 shelf price, cute glass jar packaging and most importantly, the signature ‘sun cream’ Nivea fragrance.
Nivea promises their product to ‘provide an even and smooth base for effective make-up application and helps your make-up stay put’. Unfortunately, my experience with the product was far from smooth. After moisturising and attempting to brush on a face of flawless foundation, Nivea’s product was much more a hindrance than a help. When attempting to apply my foundation, the hybrid primer would separate and make application very patchy and uneven; exactly opposite of what a primer sets out to do. I would argue that the product could be used as an isolated moisturiser but even then, applying any makeup on top would be problematic. I attempted using an additional primer after applying Nivea but to no avail. Frankly, I am surprised that magazines such as Cosmo’ have been getting so excited about the product. My advice is to stick to your separate moisturiser and primer routine girls. Get back to the lab’ Nivea; surely you can do better than this!